MILKTOOTH Branding
MILKTOOTH Branding
MILKTOOTH Branding
MILKTOOTH Branding
InDesign • Illustrator • Photoshop
Concept branding project for MILKTOOTH—a kid’s clothing brand for the cool parents. MILKTOOTH is soft and sweet, but still bold enough to stand out. While embracing minimalism and natural colors, MILKTOOTH maintains a playful streak.
Deliverables:
Brand Guide Doc (incl. logo, color palette, typography)
Packaging and merchandise mockups
Social media design
Concept branding project for MILKTOOTH—a kid’s clothing brand for the cool parents. MILKTOOTH is soft and sweet, but still bold enough to stand out. While embracing minimalism and natural colors, MILKTOOTH maintains a playful streak.
Deliverables:
Brand Guide Doc (incl. logo, color palette, typography)
Packaging and merchandise mockups
Social media design
Logo Design Process
Logo Design Process
My initial concepts for the logo heavily emphasized the teeth in “MILKTOOTH”, but when I vectorized these sketches I found them to be too edgy, as though they belonged to MILKTOOTH’s teenaged big sister. My later concepts smoothed out the edge to make something chunkier but still rather modern for a kid’s clothing brand. The logomark combines the M and H to make a shape that is reminiscent of both a tooth and a drop of milk.
My initial concepts for the logo heavily emphasized the teeth in “MILKTOOTH”, but when I vectorized these sketches I found them to be too edgy, as though they belonged to MILKTOOTH’s teenaged big sister. My later concepts smoothed out the edge to make something chunkier but still rather modern for a kid’s clothing brand. The logomark combines the M and H to make a shape that is reminiscent of both a tooth and a drop of milk.
