Cinnapop Branding and Animation
Illustrator • Blender • After Effects
Concept packaging for Cinnapop, a modern twist on your grandma's gingerbread cookies. This packaging was designed to look both classic and playful, with luxurious accents. The mockups were modelled from scratch and rendered out of Blender. The accompanying motion graphic borrows elements from the packaging design to create a fun, lively animation.
Deliverables:
Packaging design and 3D mockup
Motion sequence
Social media design
Logo Design Process
My initial concepts for the logo heavily emphasized the teeth in “MILKTOOTH”, but when I vectorized these sketches I found them to be too edgy, as though they belonged to MILKTOOTH’s teenaged big sister. My later concepts smoothed out the edge to make something chunkier but still rather modern for a kid’s clothing brand. The logomark combines the M and H to make a shape that is reminiscent of both a tooth and a drop of milk.
